STRONGTHE is a fashion brand by Thai-born designer Strong Theveethivarak, launched in London in 2019. Centered on Thai history and culture, it focuses on ready-to-wear menswear that reinterprets traditional elements. At the core of the brand is the belief that “There is strength to be found in weakness.” It incorporates an approach to confronting weakness and anxiety into its clothing design. By connecting traditional motifs with experimental tailoring and using symbolic details such as its signature knots, it builds a world with a sense of narrative and precision.
Concept
There is strength to be found in weakness.