SUM1 STYLE is an in-house brand offering apparel and goods from ear PAPILLONNER. Centered on femininity emerging from menswear-inspired styles and a dynamic, new casual style for adults, it presents designs for people who create fashion for themselves. The word SUM in the brand name signifies “integration,” as well as “sum,” “harmony,” and “essence.” The brand develops its collections around the idea of a polished style achieved with a single piece and the possibility of infinite combinations. It offers items for women.
Concept
Femininity emerging from menswear-inspired styles
A dynamic, new casual style for adults
Proposals for people who create fashion for themselves
SUM: Integration — a polished style achieved with a single piece
SUM: Sum — answers to infinite combinations of fabrics and patterns
SUM: Harmony — people and clothing
SUM: Essence — an impact that clearly communicates the design