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tokidoki beauty

tokidoki beauty

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Country: United States
Founded: 2010 2010s
Category: Beauty and cosmetics
Related brands: Beauty and cosmetics brands founded in the 2010s Beauty and cosmetics brands from United States

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Overview

tokidoki beauty is the cosmetics line of tokidoki, a lifestyle brand founded in Los Angeles, USA, in 2005 by Italian artist Simone Legno, Pooneh Mohajer, and Ivan Arnold. Launched at Sephora in 2010, it primarily offers lip, eyeshadow, and face products featuring tokidoki characters and visuals drawn from Japanese pop culture. It has previously been carried by Sephora and QVC.

Concept

A character-driven, pop lifestyle concept inspired by Japanese pop culture

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2005

Year Brand Category Description

2005

tokidoki

Parent brand

Clothing

An accessible line serving the cosmetics sector

tokidoki beauty is an official derivative designation used by tokidoki in the cosmetics an

tokidoki beauty is an official derivative designation used by tokidoki in the cosmetics and fragrance sectors. Around 2010, the brand released dedicated cosmetics collections for Sephora, featuring products such as eyeshadow, lip products, mascara, and rollerball perfumes. In recent years, it has also sold character-packaged cosmetics through limited collaborations with licensing partners, such as Beauty Creations, serving as a line that provides a distribution channel for everyday consumer goods distinct from toys and apparel.

2005 Parent brand

tokidoki

Clothing

An accessible line serving the cosmetics sector

tokidoki beauty is an official derivative designation used by tokidoki in the cosmetics an