tokidoki is a lifestyle brand founded in Los Angeles, USA, in 2005 by Italian artist Simone Legno together with Pooneh Mohajer and Ivan Arnold. Centered on character designs inspired by Japanese pop culture, it offers apparel, handbags, cosmetics, accessories, toys, and more internationally.
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tokidoki
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- Country
- United States
Primary categories
Related categories
Overview
tokidoki characteristics
Main traits of tokidoki
- Decoration & playfulness
- Rich decoration, colours and patterns, and playful design.
- Streetwear
- Elements of streetwear, skateboarding and hip-hop.
- Trends & youth culture
- Adoption of trends and connections to youth culture.
Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of tokidoki relative to overall brand tendencies.
This chart does not define a brand’s expression or rank brands.
Related brands
Parent brands and sub-brands, ordered by founding year.
- Related brands
- 1 brands
- Founded
- 2010
Year
Brand
Category
Description
2010
tokidoki beauty
Sub-brand
Beauty and cosmetics
An accessible line serving the cosmetics sector
tokidoki beauty is an official derivative designation used by tokidoki in the cosmetics an
tokidoki beauty is an official derivative designation used by tokidoki in the cosmetics and fragrance sectors. Around 2010, the brand released dedicated cosmetics collections for Sephora, featuring products such as eyeshadow, lip products, mascara, and rollerball perfumes. In recent years, it has also sold character-packaged cosmetics through limited collaborations with licensing partners, such as Beauty Creations, serving as a line that provides a distribution channel for everyday consumer goods distinct from toys and apparel.
2010
Sub-brand
tokidoki beauty
Beauty and cosmetics
An accessible line serving the cosmetics sector
tokidoki beauty is an official derivative designation used by tokidoki in the cosmetics an
tokidoki beauty is an official derivative designation used by tokidoki in the cosmetics and fragrance sectors. Around 2010, the brand released dedicated cosmetics collections for Sephora, featuring products such as eyeshadow, lip products, mascara, and rollerball perfumes. In recent years, it has also sold character-packaged cosmetics through limited collaborations with licensing partners, such as Beauty Creations, serving as a line that provides a distribution channel for everyday consumer goods distinct from toys and apparel.
Collaboration partners
Dates and partner brands
2008.06.01
Onitsuka Tiger
A 2008 capsule collection by tokidoki and Onitsuka Tiger. Eight limited-edition footwear styles (including Mex-Lo/Mex-MT, etc.) were released worldwide.
Brands with shared characteristics
Brands that share a country of origin, founding period, category or designer.
Clothingbrands fromUnited Statesfounded in2005
Frequently asked questions about tokidoki
Country of origin, founding year, categories and parent brands.
tokidoki is from United States.
tokidoki was founded in 2005.
tokidoki covers the following categories: Clothing, Bags, Accessories, Footwear, Beauty and cosmetics, Lifestyle products, Art projects.