TUDOR

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Born to Dare
TUDOR is a Swiss watch brand established in Geneva, with “The Tudor” registered as a trademark in 1926 for Rolex founder Hans Wilsdorf. Its mission is to offer watches at more accessible prices while maintaining Rolex’s standards of reliability. Its range spans tool watches, including divers’ watches, and dress watches. The brand’s philosophy is “Born to Dare,” and it also embraces “We’re devoted to the classic. But reject the status quo.” Its focus is on building on tradition to create new standards.

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We’re devoted to the classic. But reject the status quo.

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