URBAN

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Overview

URBAN is a line under DURT, a lifestyle brand from South Korea. Among DURT’s product offerings tailored to TPO (time, place, and occasion), URBAN develops contemporary, minimalist clothing under the keywords “Contemporary, Minimal.” It is one of four lines alongside DAILY, RESORT, and TRAVEL, and offers apparel such as coach jackets and nylon pants. DURT has been active since 2022 and focuses on minimalist, practical core items, sustainable production, and quality, with an eye toward an era of repetition and change. No founder or founding year for URBAN as a standalone line has been announced.

Concept

Contemporary, Minimal

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
2022
2022 Parent brand
DURT
Clothing

A line focused on urban, minimalist offerings

One of DURT’s four lines, responsible for contemporary, minimalist clothing suited to urba

One of DURT’s four lines, responsible for contemporary, minimalist clothing suited to urban life. Official stockist information centers it on “Contemporary, Minimal,” giving it an urban positioning distinct from DAILY’s basic everyday wear, RESORT’s relaxed leisurewear, and TRAVEL’s functional outdoor-oriented wear. A coach jacket under the URBAN name has also been offered, so URBAN is treated not merely as a product category but as an independent line name established by DURT for a specific use.

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