WAROBE is a Japanese casual kimono brand that began in summer 2014 as a separate line of TROVE. It aims to bring traditional Japanese clothing, long enjoyed as everyday wear in Japan, into contemporary life as accessible casual wear. The brand offers yukata, haori, hakama, jinbei, and other garments made using contemporary techniques, materials, and components. Its name is a coined term combining “wa,” meaning Japanese clothing, and “ROBE,” meaning a long, loose garment. Centered on Japanese clothing that can be worn like Western clothes, it presents collections as TROVE’s Japanese clothing line.
Concept
The brand proposes “casual kimono style,” a way to enjoy Japanese clothing casually. It aims to create Japanese clothing for everyday wear that can be worn like Western clothes, using contemporary techniques, materials, and components.