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White Label

White Label

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Country: United Kingdom
Founded: 2014 2010s
Category: Clothing Bags Accessories
Related brands: Clothing brands founded in the 2010s Clothing brands from United Kingdom

Overview

Tagline

Narrating untold stories of the diaspora merging West African values with British tailoring.

White Label is a line developed as a label of LABRUM London. LABRUM was conceived in 2014 and launched through the creative work of its founder and creative director, Foday Dumbuya. Its philosophy is to tell stories of the diaspora through a fusion of West African values and British tailoring, creating pieces with direction and purpose. It primarily offers apparel, including shirts, outerwear, and T-shirts.

Concept

A philosophy centred on creating directional and purposeful pieces, inspired to launch a new generation of design.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 2 brands
Founded: 2000-2014

Year Brand Category Description

2000

russet

Parent brand

Bags

russet’s first genderless line of practical bags

First introduced in 2024 A/W, this is russet’s first genderless line. It presents a clean-

First introduced in 2024 A/W, this is russet’s first genderless line. It presents a clean-slate impression under a white label and offers totes with ample storage, horizontal mini totes, backpacks, A4-compatible shoulder bags, and mini shoulder bags. Its lineup is designed for business, travel, and shared family use, positioning it as a practical line that broadens the scope of everyday use.

2014

Labrum London

Parent brand

Clothing

An accessible line for everyday wear and graphics

A permanent label alongside Black Label in LABRUM’s shop, it centers on everyday wear and

A permanent label alongside Black Label in LABRUM’s shop, it centers on everyday wear and graphic expression, with items such as T-shirts, hoodies, socks, track jackets, and bottoms. Its role is distinct from that of the tailoring-focused Black Label, and it serves as an entry point on the casual side, close to SPORTS.

2000 Parent brand

russet

Bags

russet’s first genderless line of practical bags

First introduced in 2024 A/W, this is russet’s first genderless line. It presents a clean-