YASE is a contemporary lifestyle footwear brand launched in Korea in 2016 by 문지우, head of CCC COMPANY. A brand under AGINGCCC, it began with leather shoes such as derby shoes and loafers, and offers sneakers, slides, sandals, clogs, rain boots, bags, and other items. The brand name “野勢” means “the state of a field,” and the brand’s philosophy is to create comfortable shoes inspired by this meaning. As a platform brand that can reflect individual identities through music, stories, art, culture, and other influences, it pursues perfect design.
Concept
We make comfortable shoes just as the brand name YASE carries the meaning ‘the comfort of a meadow’.