Yohji Yamamoto MAISON is a lifestyle line derived from the Yohji Yamamoto brand, created by Yohji Yamamoto. In 2021, it announced Yohji Yamamoto TOWEL, a collaboration with IKEUCHI ORGANIC, a towel manufacturer in Imabari, and began offering everyday items centered on towels, including leather accessories. With Made in Japan craftsmanship at its core, the line presents items for daily use.
Concept
YOHJI YAMAMOTO TOWEL, a lifestyle collection, was introduced by Yohji Yamamoto. The high-quality towels, made from 100% organic cotton in collaboration with IKEUCHI ORGANIC, an Imabari-based towel brand with a strong affinity for Yohji Yamamoto’s commitment to Made in Japan craftsmanship, pursue a high level of refinement in every detail, including size, color, and pile specifications.