Tagline
Things that would never have been created without that encounter.
Calling is a project by BEAMS that reinterprets craftsmanship from across Japan through the perspective of fashion and connects it to the future. Its predecessor, “Calling BEAMS CRAFTS IN THE MAKING,” launched in 2021, and the project began its full-scale development as Calling in 2026. Under director Sachiko Sato, it offers clothing, jewelry, leather goods, and lifestyle goods. Through projects such as CATHRI, which uses Kurume kasuri, and HIZEN jewelry, which draws on Hizen ceramics, it aims to support artisans’ skills and forms of craftsmanship worth preserving for future generations.
Concept
Reinterpreting forms of craftsmanship worth preserving for future generations through the perspective of fashion, creating new value, and connecting them to the future.