YPB

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Country: United States
Founded: 2022 2020s
Category: Clothing Accessories
Related brands: Clothing brands founded in the 2020s Clothing brands from United States

Overview

YPB is an activewear sub-brand launched in 2022 by the U.S. company Abercrombie & Fitch. Its name is an acronym for “Your Personal Best,” and the brand aims to support wearers in making the most of their abilities during exercise and everyday activities. It offers functional apparel and accessories for men and women. In developing its designs, the brand conducts fit studies with models of different genders, sizes, body types, and heights, and interviews customers and fitness professionals.

Concept

Supporting customers in making the most of their individual abilities.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1892

Year Brand Category Description

1892

Abercrombie & Fitch

Parent brand

Clothing

A functional line focused on the activewear category

YPB (Your Personal Best) is an activewear brand line launched by Abercrombie in 2022. In i

YPB (Your Personal Best) is an activewear brand line launched by Abercrombie in 2022. In its official announcement, it was introduced as Abercrombie’s activewear brand, and the official website offers men’s and women’s products under the name “YPB by Abercrombie.” Unlike the main line, which focuses on everyday clothing, and abercrombie kids, which is aimed at children, it is a line within the brand family focused on functional wear designed for both exercise and everyday use.

1892 Parent brand

Abercrombie & Fitch

Clothing

A functional line focused on the activewear category

YPB (Your Personal Best) is an activewear brand line launched by Abercrombie in 2022. In i