Tagline
Captivate. Fulfill.
a.s.s.a is an umbrella-focused rain accessories brand produced by Ascent Co., Ltd., a Japanese umbrella manufacturer founded 80 years ago. In addition to umbrellas, including parasols and rain umbrellas, it offers rainwear and other rain goods. The brand aims to bring more color to everyday life through a balance of functionality and fashion, and is guided by concepts such as “Things that feel genuinely cute” and creating products that make rainy days more comfortable. It continues to present collections in 2026.
Concept
Things that feel genuinely cute. Things that inspire affection with every use. The special feeling of having a favorite umbrella of one’s own. So that everyone can spend time comfortably and at ease, even on rainy days when their spirits are low or beneath the blazing sun. “Umbrellas that make both rainy and sunny days enjoyable and comfortable.” Creating products that excel in both appearance and ease of use.