a.v.v

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Overview

Tagline

You look your best as you are now. Bringing the joy of feeling that way at reasonable prices
a.v.v is a Japanese fashion brand established by Itokin Co., Ltd. in 1999. Based on French traditional style, it centers on a mix of styles that incorporate current trends in moderation, offering products for men, women, and girls. It also offers lines such as the men's line “a.v.v HOMME” and the children's line “a.v.v bout de chou,” with styles for a wide range of occasions, from casual wear to outings.

Concept

With the theme of “You look your best as you are now. Bringing the joy of feeling that way at reasonable prices,” the brand proposes a mix of French traditional style and current trends in moderation. It offers a broad range of products for men, women, and girls.

Related brands

Parent brands and sub-brands, ordered by founding year.

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3 brands
Founded
1999-2025
1999 Sub-brand
a.v.v Homme
Clothing

A derivative line responsible for the menswear offering

A derivative line responsible for a.v.v’s menswear, it is listed alongside the main a.v.v

A derivative line responsible for a.v.v’s menswear, it is listed alongside the main a.v.v brand, a.v.v Homme, and a.v.v Kids on the official brand page. An official announcement in 2012 also presented it as a.v.v HOMME (menswear), and product listings for a.v.v MEN can be found in the current online store. Within a structure that separates its roles from a.v.v KIDS for children and a.v.v Elmi for petite women, it is responsible for menswear.

1999 Sub-brand
a.v.v KIDS
Clothing

A line derived from the parent brand that serves the children’s segment

A children’s line, listed alongside a.v.v Homme as part of the brand’s offerings on the of

A children’s line, listed alongside a.v.v Homme as part of the brand’s offerings on the official brand page, with a.v.v KIDS products also available in the current online store. An official announcement from 2015 referred to it as a.v.v bout de chou, positioning it as supporting the parent brand’s family-focused offering. While a.v.v Homme is for men and a.v.v Elmi is for petite women, this line covers the kids’ segment.

2025 Sub-brand
a.v.v Elmi
Clothing

A newly established derivative line for petite women

A new line designed for petite women around 148 cm tall, it was introduced in the 2025 off

A new line designed for petite women around 148 cm tall, it was introduced in the 2025 official announcement as a web-exclusive debut. It retains the refined style and quality of the regular line while emphasizing proportions designed to be worn without alterations. Alongside a.v.v Homme and a.v.v KIDS, it is a derivative line that expands the range of offerings to address different body-type needs.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about a.v.v

Country of origin, founding year, categories and parent brands.

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