Abahouse Devinette

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Overview

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-wearable trend.-
Abahouse Devinette was a Japanese womenswear brand launched by Abahouse International in 1988. It offered trend-oriented apparel based on simplicity and quality for self-reliant working women. Its official concept was “-wearable trend.-” and it proposed “trend-mix clothing for adult women who enjoy fashion in their own way.” It also operated related lines and formats, including Abahouse Devinette Luxe, but paused operations after the Fall/Winter 2018 season and ended the brand in 2019.

Concept

Simplicity. Quality. Trend-mix clothing for adult women who enjoy fashion in their own way.

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