Abor is a women's apparel brand launched in Japan for the Spring/Summer 2023 season. It proposes clothing that allows the wearer to enjoy free interpretation and expression, without being bound by categories such as age or gender. With “Personal” — Wear your own freedom as its concept, the brand offers garments that add layering and thoughtful details to basic items. Its designs center on a combination of feminine and mannish elements, with pieces that broaden styling options. The brand name is a coined word inspired by Above and Adorn.
Concept
“Personal” — Wear your own freedom