Actuel is a Japanese women's fashion brand operated by Orizzonti Co., Ltd. It began its journey in 2010, when the company was established, and proposes “real clothes” that subtly incorporate everything from feminine dresses to structured shirts. Its collections are centered on styles that can be worn in various ways in everyday life.
Concept
The brand subtly incorporates both feminine dresses and structured shirts. It proposes real clothes that always evoke the actuel (present) moment, like a wardrobe secretly opened to reveal the clothes of a girl from abroad.