Tagline
Live and shine in your own way.
AdaNous is a Japanese fashion brand launched in 2023 by Tokyo-based solo idol and designer てのひらえる. It offers unisex clothing and accessories that combine Japanese motifs with mode and street styles, guided by the principle of living and expressing oneself authentically. Its brand statement reads: “No one can conquer your heart. An ‘absolute protective garment’ of strength and beauty, enabling you to live as yourself in any world.” The brand has released series such as 亜陀那珠 and 曼珠沙華. Design is handled by founder てのひらえる.
Concept
No one can conquer your heart. An “absolute protective garment” of strength and beauty, enabling you to live as yourself in any world.