Aga

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Overview

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Fashion beyond fleeting trends: wear truly good things in your own way.
Aga is a Japan-based women’s lifestyle brand operated by YAMADAYA Co., Ltd., with a focus on products made in Japan. Centered on confidence in its in-house production processes, the brand offers original apparel made primarily in Japan alongside high-quality, distinctive selected items. Its collections also include the high-end line Aga+ and Aga Black, a collection centered on black. The brand presents refined, mode-oriented styles that reflect both work and off-duty settings.

Concept

A lifestyle-oriented shop for independent women, offering original apparel made primarily in Japan through in-house production processes, alongside high-quality, distinctive selected items. Its collections also include the high-end line Aga+ and Aga Black, a collection centered on black.

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Parent brands and sub-brands, ordered by founding year.

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- Sub-brand
AgaBLACK
Clothing

An offshoot line that broadens expression through black and variations in texture

A black line developed from Aga, structured around black. While Aga’s main line broadly of

A black line developed from Aga, structured around black. While Aga’s main line broadly offers high-quality fabrics and versatile items, AgaBLACK is available exclusively in black, creating a range of expression through variations in materials and fabric textures. By unifying the color as black, it makes it easier to emphasize differences in materials and design even within the same color. Within Aga, it is a color- and material-specific offshoot alongside Aga+, offering a focus on black through items such as jackets, dresses, and all-in-ones on its product pages. It is a line whose positioning within Aga is clearly defined by limiting its color palette to highlight differences in materials.

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Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Aga

Country of origin, founding year, categories and parent brands.

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