Alexandra Moura

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Alexandra Moura is a fashion brand founded in 2002 by designer Alexandra Moura, based in Lisbon, Portugal. It presents contemporary avant-garde collections for men and women, incorporating Portuguese cultural elements while reinterpreting traditional clothing from an artistic perspective. The brand creates clothing unconstrained by gender stereotypes or conventions around materials and prints, with the founder responsible for the designs. It also offers the “ZERO” basicwear line and has presented collections at showrooms in London and Paris, as well as on Milan’s official calendar.

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1 brands
Founded
2023
2023 Sub-brand
Alexandra Moura ZERO
Clothing

An accessible line focused on staple basics

A basics line presented by Alexandra Moura in 2023 as an official line of the parent brand

A basics line presented by Alexandra Moura in 2023 as an official line of the parent brand. The designer positions it as a collection of staple pieces the brand needs, distinct from the conceptual approach of the main collection and centered on easy-to-wear everyday items such as T-shirts and sweatshirts. It is unisex and based on simple silhouettes, while reflecting the brand’s character through oversized cuts and its materials and details. Compared with the main collection, the line serves as a more everyday-oriented entry point for a broader range of customers. On the official website, it is presented as ZERO separately from the parent brand’s collections.

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