ALICE

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Country: South Korea
Category: Bags
Related brands: Bags brands from South Korea

Overview

Tagline

CATCH YOUR COLORLAND.

ALICE is a line developed by the Korean bag brand ALICE MARTHA. The parent brand, ALICE MARTHA, launched in Korea in 2014, and ALICE brings a casual, varied appeal to the line. It aims to express diversity through color design and offers bags including totes, shoulder bags, crossbody bags, and backpacks. Its official website uses the slogan “CATCH YOUR COLORLAND.” and highlights seasonal color options and designs that bring classicism and minimalism together.

Concept

ALICE expresses diversity through color design.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2014

Year Brand Category Description

2014

ALICE MARTHA

Parent brand

Bags

A line centered on casual style and a variety of colors

ALICE is a derived line presented on the ALICE MARTHA official website as a distinct produ

ALICE is a derived line presented on the ALICE MARTHA official website as a distinct product category and an in-brand line. The official description presents it as the line responsible for color options and variety within ALICE MARTHA, and official external retailers also describe it as a line that draws on the existing brand’s casual and diverse appeal. While MARTHA represents a modern, feminine direction centered on beige and basics, ALICE foregrounds a youthful casual feel and a rich use of color, positioning it to broaden the brand’s approachability.

2014 Parent brand

ALICE MARTHA

Bags

A line centered on casual style and a variety of colors

ALICE is a derived line presented on the ALICE MARTHA official website as a distinct produ