Alice Magic is a brand developed by Robe Co., Ltd., established in Gifu Prefecture in May 1964. It focuses on children's formalwear for occasions such as kindergarten and school entrance ceremonies, Shichi-Go-San, and weddings where children attend as guests. Its collections center on basic designs featuring stylish, simple outfits and elements girls like, such as polka dots and checks.
Concept
The concept centers on stylish, simple outfits and an elegant, mature look reminiscent of girls overseas. The formalwear features polka dots and checks, patterns that girls love, and is described as exceptionally cute. It offers timeless basic designs and good cost performance.