allery is a Japanese fashion brand launched in 2020 through a collaboration between BEAUTY&YOUTH UNITED ARROWS and 5525gallery, directed by TITO. As a diffusion brand that retains 5525gallery’s identity while reaching a broad audience, it offers shirts, slacks, bags, socks, and other items. Based on the concept of “BASIC,” it incorporates perspectives on sustainability, diversity, and genderlessness to present simple, universal everyday wear. It also offers exclusive items at 417 EDIFICE and BEAUTY&YOUTH.
Concept
BASIC