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allolun.-make up-

allolun.-make up-

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Country: Japan
Founded: 2021 2020s
Category: Beauty and cosmetics
Related brands: Beauty and cosmetics brands founded in the 2020s Beauty and cosmetics brands from Japan

Overview

Tagline

Chosen with parents, gifted by parents, used by parents too

allolun.-make up- is a children’s cosmetics line from allolun., launched on July 26, 2021, by F.O. International, headquartered in Kobe, Hyogo Prefecture. It offers makeup products that children and parents can enjoy together, including nail color, eyeshadow, blush, and lipstick. Under the theme “Chosen with parents, gifted by parents, used by parents too,” the line responds to children’s wish to dress up with their moms and aims to make parent-child time more enjoyable through cosmetics.

Concept

Children who want to dress up with Mom, sparkle with Mom, and love being together with Mom. Fully enjoying cuteness through cosmetics. Parent-child time can become even more fun.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2018

Year Brand Category Description

2018

allolun.

Parent brand

Clothing

A derivative line extending into beauty for parents and children

An independent line officially derived from allolun., focused on beauty, particularly kids

An independent line officially derived from allolun., focused on beauty, particularly kids’ cosmetics. While the parent brand offers children’s clothing and fashion accessories, this line offers makeup products, nail products, and more for parents and children to enjoy together, guided by the idea of “chosen with parents, given by parents, used by parents too.” It retains allolun.’s target age range and worldview while extending the brand’s reach into product categories distinct from apparel. Official brand information and dedicated pages continue to present it as a line of allolun.

2018 Parent brand

allolun.

Clothing

A derivative line extending into beauty for parents and children

An independent line officially derived from allolun., focused on beauty, particularly kids