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allolun.

allolun.

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Country: Japan
Founded: 2018 2010s
Category: Clothing Accessories Beauty and cosmetics
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

Tagline

A shortcut to adulthood

allolun. is a girls’ kids’ brand launched in Japan in 2018 and operated by F.O. International. Centered on children’s clothing, it offers a wide range of products, including fashion accessories and kids’ cosmetics. With “a shortcut to adulthood” as its key phrase, the brand shares tips for becoming the kind of adult girls aspire to be. Its cosmetics line, allolun.-make up-, offers products that parents and children can enjoy choosing, giving, and using together under the concept “Chosen with parents, given by parents, used by parents too.”

Concept

A girls’ brand that shares tips for becoming the kind of adult girls aspire to be

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2021

Year Brand Category Description

2021

allolun.-make up-

Sub-brand

Beauty and cosmetics

A derivative line extending into beauty for parents and children

An independent line officially derived from allolun., focused on beauty, particularly kids

An independent line officially derived from allolun., focused on beauty, particularly kids’ cosmetics. While the parent brand offers children’s clothing and fashion accessories, this line offers makeup products, nail products, and more for parents and children to enjoy together, guided by the idea of “chosen with parents, given by parents, used by parents too.” It retains allolun.’s target age range and worldview while extending the brand’s reach into product categories distinct from apparel. Official brand information and dedicated pages continue to present it as a line of allolun.

2021 Sub-brand

allolun.-make up-

Beauty and cosmetics

A derivative line extending into beauty for parents and children

An independent line officially derived from allolun., focused on beauty, particularly kids