Tagline
Where there is Re:luxe There is Relax
A Japanese Hawaiian shirt brand, Aloha Blossom was founded in Okinawa in 2011 by musician Kiyosaku Uezu and designer Tomotaka Onozaki. Centered on aloha shirts, it creates graphic designs with messages that reflect the cultural backgrounds of Okinawa and Hawaii, as well as inspiration from Uezu’s musical activities and everyday life. With “Relax = Re luxe, the real luxury” as its concept, the brand pursues what true luxury means to each person. Its shirts are characterized by original hand-screen-printed textiles and the use of domestic craftsmanship, and its range also includes dresses, kids’ items, and goods.
Concept
Relax = Re luxe, the real luxury