ALVINCLO JUNIOR is a kidswear line derived from Korea-originating ALVINCLO and has been available since 2012. Primarily targeting children aged 8–13, it produces T-shirts, sweatshirts, hoodies, pants, outerwear, and more. Guided by the perspective of parents, its philosophy is to directly design and produce clothing that parents, children, and families can share during special everyday moments. Centered on graphic design and comfortable wear, it offers casual clothing for everyday use.
Concept
From the perspective of parents raising children, the brand directly designs and produces clothing in the hope that parents, children, and families can remember special everyday moments together.