Tagline
Connect to freedom.
and per se is a golfwear brand originating in Japan, launched by Black & White Sportswear in 2013. Drawing on the Goldwin Group’s functional development expertise and Black & White’s design sensibility, it offers men’s and women’s golfwear, along with bags and accessories. The brand name derives from the Latin phrase “& per se and,” and expresses the idea of creating enjoyment beyond expectations by bringing two different things together. It proposes apparel that connects function with sensibility, and people with freedom. In 2023, it also launched the second label “& GOLF.”
Concept
People and people. Curiosity and a spirit of inquiry. Imagination and sustainability. New relationships born from function and sensibility. Comfort that feels right in any setting, so life can be enjoyed freely. and per se. It connects people with freedom.