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SueUNDERCOVER
Basic information
- Country
- Japan
- Founded
- 2013
- Category
- Clothing / Bags / Accessories
Overview
SueUNDERCOVER is a Japanese fashion brand launched in the Fall/Winter 2013–14 season as the womenswear second line of UNDERCOVER, headed by designer Jun Takahashi. Incorporating the essence of UNDERCOVER, it proposes womenswear and accessories designed to be enjoyed in everyday life by a broader range of people.
Concept
The brand proposes items that bring UNDERCOVER’s worldview closer and can be enjoyed in everyday life.
Parent brands
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UNDERCOVER 1990
Launched in 2013AW as UNDERCOVER’s second line for women, alongside JohnUNDERCOVER. It shapes the experimental character at the core of the main line into pieces for a broad range of ages and tastes, bringing UNDERCOVER’s worldview closer to everyday life. As the women’s counterpart to JohnUNDERCOVER, its archives dating from 2013AW and current women’s collections can also be found in the official store.
A second line focused on everyday offerings for women.