Tagline
Urban folklore
Anisha was a Japanese ethnic fashion brand launched by Amina Collection Co., Ltd., based in Yokohama, Kanagawa Prefecture. Founded in 2008, it focused on women’s wear and fashion accessories incorporating traditional motifs, decorative techniques, and handwork from around the world. Its offerings included hand-embroidered blouses and dresses, as well as items made with Indian block prints. Under the slogan “Urban folklore,” the brand aimed to redesign traditional craftwork for everyday use. It also undertook a girls’ education project in support of India, where its products were made.
Concept
The concept was to redesign and refine traditional motifs and craftwork from around the world into a wardrobe that could be easily incorporated into everyday life and worn with ease.