AMINA COLLECTION

MAUNALOA is a brand specializing in hula and Tahitian dance, whose ownership AMINA COLLECTION acquired in 2020 and whose operations it took over. Centered on stage dresses, dancewear, and related goods, it plays a role in passing hula culture as a traditional performing art on to the next generation. Unlike KAHIKO, which broadly offers products related to Hawaiian life and goods, its specialization in stage costumes and products for dancers clearly distinguishes it within the brand family.

CAYHANE is the core folklore brand that carries on the founding business of AMINA COLLECTION. It develops designs rooted in local cultures and nature around the world into clothing, fashion accessories, and lifestyle goods, serving as the starting point and largest-scale hub for dissemination within the company’s brand portfolio. While brands such as KAHIKO, KAYA, IWAKURA, OUSHUKOURO, and MAUNALOA branch out around specific regional and cultural themes, CAYHANE occupies a comprehensive position spanning the folk cultures of the world.

AMINA is a major fashion brand of AMINA COLLECTION, sold through CAYHANE’s stores and online business. It focuses primarily on apparel and fashion accessories that reconfigure traditional materials, handicrafts, and ethnic cultures from around the world through the designer’s sensibility. Within CAYHANE’s broad assortment, it clearly occupies the apparel segment. The official overseas website introduces it as “Amina (Cayhane)” and positions it as one of the company’s original brands, alongside KAYA and KAHIKO.

Anisha was an ethnic fashion brand for adult women developed by AMINA COLLECTION. It offered dresses, skirts, tunics, and fashion accessories incorporating traditional motifs and materials from India and elsewhere, providing a specialized selection for women distinct from CAYHANE and AMINA. From 2013 to 2015, the company’s official press releases consistently introduced it as an independent fashion brand. It is a former line that is no longer listed in the official brand lineup.

KAYA is a brand of Japanese goods, clothing, and fashion accessories launched as AMINA COLLECTION expanded from CAYHANE, which focuses on folklore from around the world, into the realm of Japanese culture. It presents customs from across Japan, a sense of the seasons, and traditional techniques in ways suited to contemporary lifestyles. Unlike CAYHANE, which spans regions around the world, and KAHIKO, which focuses on Hawaii, KAYA is positioned as a brand specializing in Japanese culture. The company’s official information for overseas audiences also explicitly identifies it as an original brand of AMINA COLLECTION.

yul is a fashion brand launched by AMINA COLLECTION in 2009 and described in official materials as “BASIC BOHO FASHION.” Derived from CAYHANE’s folkloric expression, it was a line focused on natural bohemian styles and relaxed clothing. Although it is not listed in the current official brand lineup, the company’s official history, overseas brand introductions, and past product offerings confirm that it was an independent former line within the company’s brand family.

KAHIKO is a Hawaiian brand launched by AMINA COLLECTION to explore Hawaii’s cultural roots in its own way. Its products reflect not only a resort image but also historical contexts such as Polynesian culture and classical hula, and the brand offers Hawaii-themed clothing, sundries, and accessories. As a line focused on everyday Hawaiian lifestyles, it has a distinct role from MAUNALOA, which centers on stage costumes and specialist items for hula.

IWAKURA is a brand developed by AMINA COLLECTION to focus on Japan’s traditional nature worship and culture of prayer. Against the backdrop of Japanese folk beliefs that regard rocks and mountains as sacred, it offers natural stone accessories, Japanese-style goods, and products related to fragrance and purification. While KAYA extends Japanese culture into everyday life more broadly, IWAKURA plays a distinct role within the brand family as a specialist line centered on prayer, spirituality, and natural stones.

OUSHUKOURO is a brand launched by AMINA COLLECTION to focus on folk crafts, history, and everyday culture across Europe. It presents goods and apparel rooted in European traditions in connection with the port-town culture and market imagery of Yokohama, giving it a region-focused position distinct from CAYHANE, which spans regions around the world, KAYA, which focuses on Japanese culture, and KAHIKO, which focuses on Hawaii. It is also listed as one of the company’s original brands in its official overseas wholesale guide.