IWAKURA

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Country: Japan
Founded: 2013 2010s
Category: Accessories Fragrance Lifestyle products
Related brands: Accessories brands founded in the 2010s Accessories brands from Japan

Overview

Tagline

Remove the yashiro, torii, and forest from a shrine, and what remains is iwakura. That is where the power lies.

IWAKURA (岩座) is a Japanese brand of traditional goods and stone accessories launched by Amina Collection Co., Ltd. in Yokohama Chinatown on March 16, 2013. It is based on the ancient Japanese reverence and awe of nature and is developed around the theme of “the beautiful spirit of Japan.” Its offerings include charms from around the world, natural stone accessories, rough stones, Japanese specialty goods, and items related to fragrance and purification.

Concept

The beautiful spirit of Japan

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1977

Year Brand Category Description

1977

AMINA COLLECTION

Parent brand

Clothing

A specialist line focused on Japanese prayer traditions and natural stones

IWAKURA is a brand developed by AMINA COLLECTION to focus on Japan’s traditional nature wo

IWAKURA is a brand developed by AMINA COLLECTION to focus on Japan’s traditional nature worship and culture of prayer. Against the backdrop of Japanese folk beliefs that regard rocks and mountains as sacred, it offers natural stone accessories, Japanese-style goods, and products related to fragrance and purification. While KAYA extends Japanese culture into everyday life more broadly, IWAKURA plays a distinct role within the brand family as a specialist line centered on prayer, spirituality, and natural stones.

1977 Parent brand

AMINA COLLECTION

Clothing

A specialist line focused on Japanese prayer traditions and natural stones

IWAKURA is a brand developed by AMINA COLLECTION to focus on Japan’s traditional nature wo