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OUSHUKOURO

OUSHUKOURO

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Country: Japan
Founded: 2018 2010s
Category: Lifestyle products Clothing Bags Accessories Watches Fragrance Beauty and cosmetics
Related brands: Lifestyle products brands founded in the 2010s Lifestyle products brands from Japan

Overview

Tagline

EVERYDAY A LITTLE HAPPINESS ～from the Story of Europe～

欧州航路（OUSHUKOURO） is a Japanese European goods and lifestyle brand launched in Yokohama in 2018 by Amina Collection Co., Ltd. It made its collection debut for Spring/Summer 2018 and offers accessories, cosmetics, fashion accessories, kitchenware, interior goods, household goods, women's wear, and other products. Drawing on traditions and everyday cultures rooted in regions across Europe, it handles both imported and original products and states its philosophy as “Sharing the delights of Europe, backed by history, and bringing a little happiness to everyday life.” It has developed stores starting at Yokohama Red Brick Warehouse and Yokohama Chinatown.

Concept

Sharing the delights of Europe, backed by history, and bringing a little happiness to everyday life

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1977

Year Brand Category Description

1977

AMINA COLLECTION

Parent brand

Clothing

An apparel and accessories line focused on European everyday culture

OUSHUKOURO is a brand launched by AMINA COLLECTION to focus on folk crafts, history, and e

OUSHUKOURO is a brand launched by AMINA COLLECTION to focus on folk crafts, history, and everyday culture across Europe. It presents goods and apparel rooted in European traditions in connection with the port-town culture and market imagery of Yokohama, giving it a region-focused position distinct from CAYHANE, which spans regions around the world, KAYA, which focuses on Japanese culture, and KAHIKO, which focuses on Hawaii. It is also listed as one of the company’s original brands in its official overseas wholesale guide.

1977 Parent brand

AMINA COLLECTION

Clothing

An apparel and accessories line focused on European everyday culture

OUSHUKOURO is a brand launched by AMINA COLLECTION to focus on folk crafts, history, and e