Anita

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Overview

ANITA is a lingerie and swimwear brand founded in 1886, when Ernst Max Helbig started the business in Dresden, Germany. In addition to bras, shapewear, and sportswear, it offers products for maternity and for women after breast surgery. The brand emphasizes fit, quality, and comfort, and has brands and lines including Anita since 1886, Anita active, Anita maternity, Anita care, and ROSA FAIA. According to official information, it is a family-run company involving the fifth generation and operates in more than 60 countries.

Concept

Fit – Quality – Comfort

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
5 brands
Founded
1886-1986
1886 Sub-brand
Anita since 1886
Clothing

A core line covering everyday lingerie and swimwear

A core line in ANITA’s official lineup, presented as one of its five product lines. It off

A core line in ANITA’s official lineup, presented as one of its five product lines. It offers bras, panties, shapewear, swimwear, and other items with an emphasis on comfortable wear and fit. While other lines specialize in particular uses, such as sports, pregnancy and nursing, or post-breast-surgery needs, this line broadly covers everyday lingerie and swimwear. Its name includes “since 1886,” reflecting the brand’s history, and it occupies a central position based on ANITA’s fit technology.

1986 Sub-brand
ROSA FAIA
Clothing

A brand focused on design-oriented lingerie

ROSA FAIA is part of ANITA’s official brand family and is presented in official materials

ROSA FAIA is part of ANITA’s official brand family and is presented in official materials as one of its five product lines. Launched in the 1980s as a second brand focused on design, it shares ANITA’s fit and wearing comfort while focusing primarily on fashion-oriented lingerie. It is positioned as a design-focused brand, distinct from Anita since 1886, which centers on everyday functionality, and from the lines specializing in sports, pregnancy and nursing, and post-mastectomy wear.

- Sub-brand
Anita active
Clothing

A specialist line focused on functionality and support during sports

One of the five product lines officially offered by ANITA, it specializes in support durin

One of the five product lines officially offered by ANITA, it specializes in support during sports. Centered on sports bras, it also offers sports tights and shorts, providing functionality suited to movement and activity intensity during exercise. Its purpose differs from that of lines that offer a broad range of everyday lingerie, such as Anita since 1886, and lines serving needs during pregnancy and breastfeeding or after breast surgery. It is a specialist line that extends ANITA’s fit technology into activewear.

- Sub-brand
Anita care
Clothing

A specialized line for care products after breast surgery

One of the five product lines officially offered by ANITA, it specializes in care products

One of the five product lines officially offered by ANITA, it specializes in care products for women after breast surgery. Its range includes breast prostheses, specialized bras, and swimwear, addressing post-surgical fitting and wearing needs that differ from those served by regular lingerie and sportswear. Like Anita maternity, which supports women during pregnancy and breastfeeding, it is a line for a specific life stage or situation, but is clearly distinguished by its focus on care after breast surgery.

- Sub-brand
Anita maternity
Clothing

A specialist line for clothing specifically designed for pregnancy and breastfeeding

One of ANITA’s official product lines, it offers products specifically for pregnancy and b

One of ANITA’s official product lines, it offers products specifically for pregnancy and breastfeeding. In addition to maternity bras and nursing bras, it includes items such as maternity belts, with a focus on features that accommodate changes in the body and breastfeeding. Its focus is on a different stage of life from Anita since 1886, which serves everyday lingerie needs, and Anita active, which is geared toward sports; within the ANITA brand family, it is the specialist line for needs during pregnancy and breastfeeding.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Anita

Country of origin, founding year, categories and parent brands.

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