ANOTHERA is a fashion brand that launched in 2016 and is based in Seoul, South Korea. Kim Dae-hoon is identified as its operator on the current official website, and the brand offers tops, bottoms, dresses, outerwear, and accessories for women. The brand name conveys the meaning of a “new start,” moving away from the stereotypical image associated with the existing “A.” Its style is based on casual and minimal aesthetics, with an added sense of individuality. The brand has focused on production and sales in South Korea and has also been carried by select shops such as A-LAND and sold internationally.
Concept
a 'new start,' breaking free from the stereotypical impression of 'A.'