Tagline
A little drama in everyday life.
antic rag is a Japanese women’s fashion brand operated by Kentucky Co., Ltd., based in Osaka City. Centered on original items, it has proposed an urban casual style featuring feminine, playful outfits and a wide range of colors. Its brand concept is “a little elegant and a little cute from head to toe,” and its offerings have included clothing, bags, shoes, and accessories. Its current official online store presents it as an adult-oriented bag brand centered on refinement and softness, with a focus on shoulder bags, handbags, totes, and bucket bags.
Concept
The brand proposes urban casual styling based on feminine, playful outfits and a wide selection of beautiful colors, with the concept “a little elegant and a little cute from head to toe.”