Tagline
Solemnly catlike
aoneco is a Japanese brand supporting rescue cats, founded in 2021 by Hiroki Kanno, representative of waji Inc., a manufacturing company in Sakai, Osaka Prefecture. Its offerings include wallets, bags, leather goods, accessories, and apparel. Through donation tickets included with purchases, the brand delivers approximately 10% of the purchase price to a rescue facility selected by the customer. Guided by the concept “May all cats sleep completely unguarded,” it focuses on designs that subtly incorporate cat silhouettes in a “solemnly catlike” style, and on craftsmanship that offers value customers can appreciate beyond the price.
Concept
May all cats sleep completely unguarded