AOpt is a fashion brand launched in Korea in 2021. Its name is a coined word combining “After” and “Opt,” expressing the idea of everyday life changing after choosing AOpt. Inspired by emotions and situations experienced in daily life, the brand offers apparel, knitwear, accessories, and other items featuring expressive details, materials, and a variety of colors. It proposes fashion that blends into the diverse everyday lives of people and stays with them for a long time. Its representative, Lee Jinkyung, is also involved in directing the collections.
Concept
We aim to propose fashion that can blend into the diverse daily lives of people and stay together for a long time.