apres jour mignon is a women's fashion brand launched in Japan in 2019. Operated by BUZZWIT, a subsidiary of And ST HD, it offers tops, bottoms, dresses, outerwear, and fashion accessories at affordable prices, primarily through online sales on platforms such as ZOZOTOWN. The brand targets people who favor Korean-inspired street style, adult gyaru, and feminine casual fashion, and features “adult-cute” styling that combines basic items in a SWEET×CASUAL aesthetic. The brand's founder and lead designer have not been publicly disclosed.
Concept
The brand features “adult-cute” styling that combines basic items in a SWEET×CASUAL aesthetic.