aprèsjour

A sub-line derived from aprèsjour and presented as a distinct brand name in BUZZWIT’s brand lineup. While the parent brand offers a broad range of casual fashion reflecting the latest trends and suited to girls’ current moods, aprèsjour mignon clearly focuses on Korean-inspired street style, mature gyaru, and feminine casual style. Whereas apresjour clair takes a natural, light-colored approach to mature, cute style, mignon is positioned around a stronger emphasis on street style and feminine casual wear. It is a style-focused line within the aprèsjour family that has expanded to include soie by apres jour mignon.

A project line developed as a collaboration with 和花, built on apresjour clair, which belongs to the aprèsjour brand group. While aprèsjour itself proposes casual styles across the board that make it easy to incorporate the latest trends, apresjour clair focuses on natural, effortless styling with a grown-up cute feel. This line further emphasizes combinations of casual and feminine styles centered on light colors, along with versatile styling suggestions focused on beige. Unlike aprèsjour mignon, which covers Korean-inspired street style and adult gal fashion, it is positioned as a collaboration line distinguished by its color palette and everyday styling versatility.

A derivative label within the group of brands originating with aprèsjour, developed under the name aprèsjour mignon. While mignon covers a broad range of styles, including Korean-inspired streetwear, mature gyaru, and feminine casualwear, soie operates under a separate label name and offers women’s styling items such as dresses, blouses, skirts, cardigans, and outerwear. Unlike aprèsjour’s trend-focused casualwear and apresjour clair’s light-toned, natural styles, it gives concrete form, at the level of individual items, to mignon’s offerings for women. Products are sold through aprèsjour mignon’s product pages, and items exclusive to ZOZOTOWN can also be found.