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ara a-round

ara a-round

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Country: Germany
Founded: 2021 2020s
Category: Footwear
Related brands: Footwear brands founded in the 2020s Footwear brands from Germany

Overview

Tagline

Start your journey to sustainability with ara a-round

ara a-round is a sustainable collection line launched in 2021 by ara, a shoe brand based in Langenfeld, Germany. ara was founded in 1949 in Solingen-Ohligs by Paul Roeseler and two co-founders. The line uses materials and components such as chromium-free tanned leather, direct-attach soles that require no adhesive, shoelaces made from recycled PET, and bamboo-fiber linings. Focusing on reducing environmental impact and comfort, it offers primarily women’s sneakers and casual shoes.

Concept

The new ara a-round line is the result of our ecological commitment as an environmentally conscious brand and the start of a new, sustainably produced collection.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1949

Year Brand Category Description

1949

ara

Parent brand

Footwear

A sustainable line that foregrounds environmental considerations

ara a-round is ara’s official line that clearly centers environmental considerations, posi

ara a-round is ara’s official line that clearly centers environmental considerations, positioned on its official website as a new line and a sustainable collection. It emphasizes reducing environmental impact through choices of materials and production methods, including shoelaces made from recycled PET, plant-based materials, natural rubber, and leather tanned without chromium. This distinguishes it from ara’s general comfort offering. Within the brand family, it is positioned as a line that foregrounds sustainability, unlike Motion’s walking features, Energystep’s active focus, and Fusion4’s fit technology. Nature Step is treated as a group of models within this line.

1949 Parent brand

ara

Footwear

A sustainable line that foregrounds environmental considerations

ara a-round is ara’s official line that clearly centers environmental considerations, posi