Tagline
Turn the great outdoors into a playground.
ARAKA is a Japanese D2C outdoor brand launched in 2021 and produced by the video creator group “釣りよかでしょう。” based in Saga Prefecture. It incorporates hands-on experience with fishing and camping, as well as feedback from viewers, into product development, and offers jeans, T-shirts, fishing tackle, fishing rods, and outdoor gear. With “Turn the great outdoors into a playground” as its concept, the brand proposes play gear for people who move between the sea, mountains, forests, and the city. The brand name comes from “あらか,” a dialect word from Saga Prefecture.
Concept
The concept is to offer the best play gear to everyone who moves seamlessly between the sea, mountains, forests, and the city, and to head out into the great outdoors with their own sense of playfulness.