artemis by DIANA

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Overview

artemis by DIANA is a Japanese brand offering shoes and bags. According to DIANA’s official history, it is positioned as a second line launched in 2011. Based on the idea of a footwear brand that naturally blends into everyday life, it advocates enjoying quality everyday living. It expresses its worldview through shoes and bags, with unpretentious style and French chic as keywords for its lineup.

Concept

A footwear brand that naturally blends into the lifestyles of all women who enjoy quality everyday living

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1 brands
Founded
1953
1953 Parent brand
DIANA
Footwear

A casual elegance line that accompanies everyday life.

A line derived from DIANA that began in 2011, described as being for “all women who lead q

A line derived from DIANA that began in 2011, described as being for “all women who lead quality everyday lives” and as “a shoe brand that naturally blends into one’s lifestyle” as of 2026. While the main DIANA line is centered on elegance, this line focuses on casual elegance. It has a distinct role from WELLFIT, which prioritizes comfort, +diana, which focuses on sneakers, and CUMUU_DIANA, which focuses on knit shoes, and centers on shoes and bags for everyday use. While foregrounding an adult-cute aesthetic, it serves as the entry point in the DIANA group most closely connected to everyday life.

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