fitfit

Clafit is an official basic series introduced by fitfit for Fall/Winter 2021. Its name combines “Classic” and “fitfit.” Centered on classical, traditional designs, it combines soft leather, fitfit’s own insoles, and foot-shaped construction, and includes everyday staple shoes such as loafers and lace-up boots. Unlike fitfit de marche marche, which is aimed at younger customers, it is a line focused on timeless staples and long-term use, complementing the basic category within the brand.

fitfit de marche marche is an official new line launched by fitfit in 2022 for women in their 20s and 30s. Building on fitfit’s foot-shaped designs and ease of wear, it targeted a younger generation than the main line and offered styles that foregrounded fashion, including pointed-toe heel sneakers and pumps. It was also presented for limited periods at locations across Japan, positioning it as a derivative line that introduced fitfit’s functionality to younger consumers through its designs and point of entry.