Clafit

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Country: Japan
Founded: 2021 2020s
Category: Footwear
Related brands: Footwear brands founded in the 2020s Footwear brands from Japan

Overview

Tagline

fitfit’s new classic line, designed with comfort for the feet in mind

Clafit is a basic series launched in 2021 by fitfit, a Tokyo-based footwear brand founded by Keiko Hayashi in 2011. Its name is a coined term combining “Classic” and “fitfit.” The series offers women’s shoes centered on timeless classic designs and comfort for the feet. Focusing on loafers and lace-up boots, it incorporates fitfit’s distinctive foot-shaped design and fit forms, aiming to balance design appeal with ease of walking.

Concept

Pursuing classic designs that never fade

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2011

Year Brand Category Description

2011

fitfit

Parent brand

Footwear

A basic line focused on classic staple shoes

Clafit is an official basic series introduced by fitfit for Fall/Winter 2021. Its name com

Clafit is an official basic series introduced by fitfit for Fall/Winter 2021. Its name combines “Classic” and “fitfit.” Centered on classical, traditional designs, it combines soft leather, fitfit’s own insoles, and foot-shaped construction, and includes everyday staple shoes such as loafers and lace-up boots. Unlike fitfit de marche marche, which is aimed at younger customers, it is a line focused on timeless staples and long-term use, complementing the basic category within the brand.

2011 Parent brand

fitfit

Footwear

A basic line focused on classic staple shoes

Clafit is an official basic series introduced by fitfit for Fall/Winter 2021. Its name com