ata

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Country: Japan
Founded: 2025 2020s
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

Overview

Tagline

Clothes the ‘me from here on’ wants to wear

āta is an original apparel brand launched in Japan in February 2025 by CLASKA. Its designer is Mao Waraya, and the brand proposes a new casual style beyond conventional natural everyday wear, for adults who know themselves well. Its concept is “Clothes the ‘me from here on’ wants to wear.” It develops everyday wear centered on uniform-like clothing with a moderate sense of mode, without limiting itself to natural materials.

Concept

Uniform-like clothing with a moderate sense of mode

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2003

Year Brand Category Description

2003

CLASKA

Parent brand

Lifestyle products

A line of adult clothing that adds a sense of mode to new staples

ata is an original apparel brand launched by CLASKA in spring 2025, with design by 藁谷真生, w

ata is an original apparel brand launched by CLASKA in spring 2025, with design by 藁谷真生, who also works on HAU. While HAU proposes everyday wear for adult women that is easy to wear without fuss, ata develops clothing centered on “clothes I want to wear from now on,” incorporating a moderate sense of mode, neutral colors, and relaxed silhouettes without limiting itself to natural materials. It also differs from D’s My Wardrobe, which emphasizes the background of its materials and design, and adds new casual options to CLASKA’s apparel lineup while serving to develop enduring staples over time.

2003 Parent brand

CLASKA

Lifestyle products

A line of adult clothing that adds a sense of mode to new staples

ata is an original apparel brand launched by CLASKA in spring 2025, with design by 藁谷真生, w