Tagline
Enjoy every day
ATELANE is an original brand developed by Japanese apparel company SR United. Incorporating street and mode influences, it proposes trend-driven daily wear under the theme “Enjoy every day,” focusing on casual clothing such as tops, shirts, knitwear, and pants. Iruka is introduced as the brand director and develops products by combining original ideas with trends. Its operation as one of the company’s original brands was confirmed as of 2021, and sales are still ongoing.
Concept
Trend-driven daily wear incorporating street and mode influences