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ATTENTIONROW

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Country
South Korea
Founded
2016 2010s
Category
Clothing
Related brands
Clothing brands founded in the 2010s Clothing brands from South Korea

Primary categories

Overview

ATTENTIONROW is a casual/streetwear brand launched in South Korea in February 2016. Led by Kim Ji-hee, it was founded with a designer who is a friend and business partner, with the aim of creating styles that appeal to men. Its offerings include jackets, shirts, pants, innerwear, sweatshirts, and hoodies. Centered on pigment colors and oversized pieces, the brand proposes unisex clothing suited to everyday life. Its concept is “A look that seems ordinary but is never ordinary.” The brand is available through its own online store and Musinsa, a Korean fashion e-commerce platform, and also has a line for women, “ATTENTIONROW FOR WOMEN.”

Concept

A look that seems ordinary but is never ordinary

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
2022
2022 Sub-brand
ATTENTIONROW FOR WOMEN
Clothing

A feminine line derived for the women’s market

ATTENTIONROW FOR WOMEN is an independent line for women derived from ATTENTIONROW. Launche

ATTENTIONROW FOR WOMEN is an independent line for women derived from ATTENTIONROW. Launched in 2022, it sets itself apart from the main brand’s focus on unisex casual/streetwear by presenting a feminine contemporary mood for women and a more curvaceous, feminine silhouette. It bears the ATTENTIONROW brand name and is treated as a dedicated brand name in collections on the official online store and at major stockists, so it is positioned not as a mere product category but as a derived line within the brand family serving the women’s market.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Clothingbrands fromSouth Koreafounded in2016

Matin Kim South Korea Founded in 2016 Clothing In common Clothingbrands fromSouth Koreafounded in2016

Brands from South Korea founded in the 2010s

ADER error South Korea Founded in 2014 Clothing In common Brands from South Korea founded in the 2010s
GENTLE MONSTER KIDS South Korea Founded in 2019 Eyewear In common Brands from South Korea founded in the 2010s
Gentle Monster South Korea Founded in 2011 Eyewear In common Brands from South Korea founded in the 2010s
thisisneverthat South Korea Founded in 2010 Clothing In common Brands from South Korea founded in the 2010s

Frequently asked questions about ATTENTIONROW

Country of origin, founding year, categories and parent brands.

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Brands from South Korea Brands founded in 2016 Brands founded in the 2010s Brands from South Korea founded in 2016 Brands from South Korea founded in the 2010s Brands founded in 2015-2019 Clothing brands Clothing brands from South Korea Clothing brands founded in the 2010s