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AURORA HEART

AURORA HEART

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Country: Japan
Category: Clothing Accessories Lifestyle products
Related brands: Clothing brands from Japan

Overview

AURORA HEART is a rain-related brand developed by Aurora, founded in 1896. With the concept of being kind to people and the environment, it offers products that take themes such as eco-consciousness, food loss, and sustainability into consideration. In addition, as part of its social contribution efforts, it donates a portion of the brand’s sales to welfare organizations. Its wide range of items includes women’s and men’s umbrellas, hats, rain goods, bags, and accessories.

Concept

Kind to people and the environment

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1896

Year Brand Category Description

1896

AURORA

Parent brand

Lifestyle products

A derivative line focused on environmental consideration and social contribution

A brand bearing the AURORA name, listed in the original brands section of the official onl

A brand bearing the AURORA name, listed in the original brands section of the official online store. Centered on being “kind to people and the environment,” it offers products that take ecology, food waste, and sustainability into consideration, and also has a system for donating part of its sales to welfare organizations. Among AURORA’s umbrellas and apparel, it serves a role that foregrounds social responsibility and environmental consideration, positioned as expressing the brand’s values separately from its basic rainwear range.

1896 Parent brand

AURORA

Lifestyle products

A derivative line focused on environmental consideration and social contribution

A brand bearing the AURORA name, listed in the original brands section of the official onl