Tagline
Your Best Round Starts with AVVES
AVVES GOLF is a premium golf shoe brand launched in South Korea in 2020 by shoe designer Kim Min-ju. Based in Seoul, South Korea, it focuses on golf shoes and also offers accessories such as gloves, hats, ball markers, and bags. Under the official site’s motto, “Where Function Meets Luxury,” the brand is characterized by its in-house development of lasts, insoles, and outsoles, and its collaborations with shoemakers in Northampton, England. In 2022, it held a solo brand launch at Shanghai Fashion Week and has been expanding sales overseas in addition to through golf courses and online stores in South Korea.
Concept
Where Function Meets Luxury